In the late 80s I was working at Visual Services, a large marketing company in Bloomfield Hills, Michigan. All writers were called in for a meeting. We were told there was this new technology called "Prodigy" that would change the way consumers get information.
The room was full ... probably 20 people or so. Management asked who among us wanted to get involved. Only two of us raised our hands. Within a few months, the other writer gave up; but I was hooked.
The rest is history. Well, my history, anyway.
At that time there were only two Detroit-area marketing writers putting car companies online - me and some guy from J. Walter Thompson.
I worked with a great designer who's still a friend and associate - Julie Terberg (now a Microsoft PowerPoint VIP and creative genius behind terbergdesign.com). The sky was our limit and we won awards. She designed; I wrote all online content, conceived some of the first online ads and outgoing emails. I even ANSWERED emails behind the scenes and sold a few cars along the way. It was a lot of fun.
As years passed, size and scope of sites grew - but the core teams remained pretty much the same. Even BIG sites had one writer, one designer and one engineer. Working together made us as close as family. So naturally I had this brainstorm that we should do sites on the side.
That's when I discovered that trying to get all that creative brainpower on track was like nailing jello to a wall. (Account executives - pat yourselves on the back. Your skill and patience are grossly underappreciated.) Getting my little web family to stay on target and on budget was PAINFUL.
I decided if I was going to offer people affordable sites, I would have to learn to do everything myself. I wanted my process to be PAINLESS.
And it is.
Websites have never been more important than they are today.
Please ask questions and let me know what I can do for you.